Growth & ethics in marketing with Thomas Petit
We start this episode very well by stating that marketers ruin everything, so we don't expect to make a lot of friends with this episode - at least in the marketing industry.
That's why we invited marketing & growth expert Thomas Petit to discuss ethics in product, marketing and growth because we really like his own perspective as an opinionated expert in those fields.
We discuss the incentives of marketers and the philosophy of growth, especially that of VC- backed businesses and how that intersects with UX and technology. More specifically, we drill down into some of the most used dark patterns in marketing nowadays and who are the people using them and the reasons for it.
If you're addicted to the dopamine kick of seeing interactions on your social media profiles, or you're getting tired of seeing the same tone, messages and tricks in each and every app you're using, you should be listening to this episode.