Appear.in was a video conference platform we started using in the early days of MarsBased, back when Google Meet Chats Hangouts, or whatever it was called back then, sucked big time, and the only alternatives were corporate platforms like WebEx and so on.

We exchanged a few emails with them, from starting company to starting company, and since then we've been in touch a few times over the years.

Eventually, Appear.in rebranded to Whereby and went from a fully bootstrapped company to raising funds and rewriting the entire product along with the rebranding.

We talk to one of their co-founders, Ingrid Ødegaard, who was their CTO until she moved to VP Product at IndyRIOT, about the technology needed to build this product, how did their rebranding work, their techstack, how they rewrote their app from Angular to a full-fledged React one and many other angles to building a SaaS product.