TV campaigns and marketing at scale, with Carlota Pi (Co-founder @ HolaLuz)
Back in the day, pre-pandemics and whatnot, we used to organise an annual conference called Startup Grind Tech. Oh, boy, long gone are those days.
We hosted Carlota Pi, former CMO of HolaLuz, in her new role as chairwoman, to discuss their TV marketing campaign and marketing at scale.
Carlota breaks down and shares all the learnings from that campaign, their revenues, their spend, how they sweated bullets when nothing happened for the first days and more.
Funny story, Àlex messed up with the time scheduled for that session and cut it short, so here's a condensed version of the HolaLuz story!