Life on Mars
marsbased
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The future of SEO and content strategy in an AI-driven world, with Clemens Rychlik (COO @ Bourbon)
M&A Masterclass with Brian Flynn & Dimitri Steinberg (Founder Partners)
Building a thriving Shopify agency, with Keyven Ferland (Founder of La Web Shop)
Bootstrapped Businesses, with Amir Salihefendic (Founder @ Doist)
Episode 055
TV campaigns and marketing at scale, with Carlota Pi (Co-founder @ HolaLuz)
Back in the day, pre-pandemics and whatnot, we used to organise an annual conference called Startup Grind Tech. Oh, boy, long gone are those days.
We hosted Carlota Pi, former CMO of HolaLuz, in her new role as chairwoman, to discuss their TV marketing campaign and marketing at scale.
Carlota breaks down and shares all the learnings from that campaign, their revenues, their spend, how they sweated bullets when nothing happened for the first days and more.
Funny story, Àlex messed up with the time scheduled for that session and cut it short, so here's a condensed version of the HolaLuz story!