Turn your AI demo into a real business.
Discover how to grow your AI startup beyond the demo phase. In this episode of Life on Mars, real founders share the strategies, lessons, and mistakes behind building scalable AI companies.

MarsBased CEO Àlex Rodríguez Bacardit is joined by Ricardo Ghekiere (BetterPic) and Tanya Van Gastel (Multiverse AI) to explore the hard truth about scaling AI products past the demo stage, and what it takes to build something real.

What you'll learn:
• How to grow from a prototype into a profitable company
• Marketing tactics for AI: why SEO and affiliates still work
• The difference between side projects and real, scalable startups
• Funding struggles: why one-time payments kill your chances with investors
• Subscription models, team culture, transparency, and common startup mistakes

Whether you're launching an AI product or want to avoid common traps, this conversation is packed with real talk and practical advice for founders.