Life on Mars
marsbased
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The CEO who made herself “irrelevant” (and scaled to millions ARR): Laura Urquizu
Halfway through 2025: How MarsBased is evolving, growing, and staying true to its values
10 years without shortcuts or investors: the MarsBased keynote reveal
When does company culture break? with Greg Scown (TextExpander)
Episode 100
The CEO who made herself “irrelevant” (and scaled to millions ARR): Laura Urquizu
What does it really take to scale a SaaS from a tiny Barcelona startup to a global leader protecting brands like major clubs and top electronics companies? In this candid conversation, Laura Urquizu (CEO, Red Points) shares hard-won lessons on going from SMB to enterprise, hiring fast in NYC (and fixing the fallout), balancing long-term strategy with short-term execution, and why the best CEOs become “irrelevant” day-to-day as teams outperform.
We dive into go-to-market, NRR as the north star, fundraising mistakes after a big round, building in the U.S. from Europe, and the AI behind Red Points (95% automated detection, 30M checks/day). If you’re a founder, operator, or investor, this one’s a masterclass in scaling under permanent uncertainty.