A podcast about technology, entrepreneurship and innovation from MarsBased. Listen to stories of the best founders, investors, experts and celebrities from all around the galaxy.

As a development consultancy specialized in Ruby, JavaScript and Python, we go beyond the code to share our real-world experience running a lifestyle business, remote work, company culture and digital transformation. From Barcelona to the world, bringing value to the global tech and business community.

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Episode 100

The CEO who made herself “irrelevant” (and scaled to millions ARR): Laura Urquizu

The CEO who made herself “irrelevant” (and scaled to millions ARR): Laura Urquizu - Life on Mars Podcast Episode 100

What does it really take to scale a SaaS from a tiny Barcelona startup to a global leader protecting brands like major clubs and top electronics companies? In this candid conversation, Laura Urquizu (CEO, Red Points) shares hard-won lessons on going from SMB to enterprise, hiring fast in NYC (and fixing the fallout), balancing long-term strategy with short-term execution, and why the best CEOs become “irrelevant” day-to-day as teams outperform.

We dive into go-to-market, NRR as the north star, fundraising mistakes after a big round, building in the U.S. from Europe, and the AI behind Red Points (95% automated detection, 30M checks/day). If you’re a founder, operator, or investor, this one’s a masterclass in scaling under permanent uncertainty.