Life on Mars
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We finally bring an expert on company culture / Aaron Schmookler
New series: How to build an agency | Life on Mars
The CEO who made herself “irrelevant” (and scaled to millions ARR): Laura Urquizu
Halfway through 2025: How MarsBased is evolving, growing, and staying true to its values
Episode 103
How to come up with your first business idea: Building MarsBased
Starting a business begins with one powerful idea, but how do you come up with your first one? In this episode of Building MarsBased, we share the real story behind our company’s early days and how a simple concept evolved into a long-lasting, profitable business.
You’ll learn how to identify opportunities, validate ideas, and turn side projects into sustainable ventures, all based on real-world experience from a fully bootstrapped tech company.
If you’re an aspiring entrepreneur, freelancer, or agency owner, this video will help you find direction and clarity for your next move.