The technical podcast from MarsBased, with over 10,000 listeners. In-depth conversations about software, engineering and entrepreneurship for developers and tech leaders, including our Road to CTO and Building MarsBased series.

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Episode 110

Agency Q&A: Recruiting "Champions" and optimizing for answer engines (AEO) Building MarsBased #6

Agency Q&A: Recruiting "Champions" and optimizing for answer engines (AEO) Building MarsBased #6 - Life on Mars Podcast Episode 110

How do you find employees who care as much as the founders? And in an AI-driven world, should you stick to traditional SEO or pivot to Answer Engine Optimization (AEO)?

In this episode of Building MarsBased, CEO Alex Rodriguez Bacardit answers two deep-dive questions from the agency community. We explore the "Champion" profile, why former freelancers and entrepreneurs are the secret to delegation, and how MarsBased hit 30 people in 2025 by restructuring their leadership.

We also discuss the marketing strategy behind their new spin-off, GPT apps. Alex explains why they are using paid ads for the first time in 12 years and how to optimize your content so AI bots recommend your brand.

  • Hiring
  • q&a
  • SEO