Life on Mars
marsbased
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The CEO who made herself “irrelevant” (and scaled to millions ARR): Laura Urquizu
Halfway through 2025: How MarsBased is evolving, growing, and staying true to its values
10 years without shortcuts or investors: the MarsBased keynote reveal
When does company culture break? with Greg Scown (TextExpander)
Episode 018
Facts and figures of a fundraising round, with Cristina Vila (CEO @ Cledara)
Cristina Vila is the fearless CEO and co-founder of Cledara, a company we hosted a few episodes back that happened to be fundraising at the time. Cristina was knee-deep into the jungle of fundraising, so we decided to host her in a different episode to talk about the fundraising process solely.
Cristina shares the ins and outs of this fundraising round, led by Nauta Capital, of $3.4MM, including:
- What VCs to contact and why
- How many VCs they contacted and what percentages jumped to the subsequent stages
- When to contact them and how to time the responses
- How to manage the entire pipeline and the different timings for each VC
- How to negotiate your terms
- Time allocation as a CEO
- ... and more!
Join us in this episode and learn from one of the hottest companies in the market!