A podcast about technology, entrepreneurship and innovation from MarsBased. You will listen to stories of the best founders, investors, experts and celebrities from all around the galaxy every two weeks.

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Episode 018

Facts and figures of a fundraising round, with Cristina Vila (CEO @ Cledara)

Cristina Vila is the fearless CEO and co-founder of Cledara, a company we hosted a few episodes back that happened to be fundraising at the time. Cristina was knee-deep into the jungle of fundraising, so we decided to host her in a different episode to talk about the fundraising process solely.

Cristina shares the ins and outs of this fundraising round, led by Nauta Capital, of $3.4MM, including:

  • What VCs to contact and why
  • How many VCs they contacted and what percentages jumped to the subsequent stages
  • When to contact them and how to time the responses
  • How to manage the entire pipeline and the different timings for each VC
  • How to negotiate your terms
  • Time allocation as a CEO
  • ... and more!

Join us in this episode and learn from one of the hottest companies in the market!