A podcast about technology, entrepreneurship and innovation from MarsBased. Listen to stories of the best founders, investors, experts and celebrities from all around the galaxy.

As a development consultancy specialized in Ruby, JavaScript and Python, we go beyond the code to share our real-world experience running a lifestyle business, remote work, company culture and digital transformation. From Barcelona to the world, bringing value to the global tech and business community.

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Episode 055

TV campaigns and marketing at scale, with Carlota Pi (Co-founder @ HolaLuz)

Back in the day, pre-pandemics and whatnot, we used to organise an annual conference called Startup Grind Tech. Oh, boy, long gone are those days.

We hosted Carlota Pi, former CMO of HolaLuz, in her new role as chairwoman, to discuss their TV marketing campaign and marketing at scale.

Carlota breaks down and shares all the learnings from that campaign, their revenues, their spend, how they sweated bullets when nothing happened for the first days and more.

Funny story, Àlex messed up with the time scheduled for that session and cut it short, so here's a condensed version of the HolaLuz story!