A podcast about technology, entrepreneurship and innovation from MarsBased. Listen to stories of the best founders, investors, experts and celebrities from all around the galaxy.

As a development consultancy specialized in Ruby, JavaScript and Python, we go beyond the code to share our real-world experience running a lifestyle business, remote work, company culture and digital transformation. From Barcelona to the world, bringing value to the global tech and business community.

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Episode 065

Growth through partnerships, with Kat O'Brien (CPO @ ClimateTrade)

We're excited to share this episode with you in which we talk to Kat O'Brien (Chief Partnerships Officer at ClimateTrade) about all things partnerships.

Kat has been operating in the partnerships and marketing sector of both startups and corporates in the last years - as a matter of fact, we met when she was CMO at Polaroo, a former client of MarsBased - and, to be honest, we have never discussed this topic on this podcast.

We've had our share of failed partnerships over the years because, quite frankly, we suck at partnerships. If we had met Kat before, we wouldn't have been so terrible at partnering with other companies.

We discuss KPIs for the partnerships, paid vs. free partnerships, who should spearhead these initiatives, reporting, selling to enterprise, finding the right key people to sign contracts... and more!