One of the downsides of running an agency, or a services-based company per se, is that you don't get media coverage. Only the biggest ones get some coverage but for us, small agencies, it's nearly impossible: we don't do B2C, we don't have products consumed by large chunks of population, most of our work is behind NDAs and also we don't raise funds.

The reality is that agencies are largely profitable and enjoyable businesses to run, even more so if you focus on value not on scale. Hence, we invited Jamon Holmgren (CTO and co-founder of Infinite Red) to jam on running a boutique agency like theirs.

We riff for about an hour, discussing NDAs, how to run boutique agencies, team crafting, React Native, lifestyle businesses and much more.