How do you find employees who care as much as the founders? And in an AI-driven world, should you stick to traditional SEO or pivot to Answer Engine Optimization (AEO)?

In this episode of Building MarsBased, CEO Alex Rodriguez Bacardit answers two deep-dive questions from the agency community. We explore the "Champion" profile, why former freelancers and entrepreneurs are the secret to delegation, and how MarsBased hit 30 people in 2025 by restructuring their leadership.

We also discuss the marketing strategy behind their new spin-off, GPT apps. Alex explains why they are using paid ads for the first time in 12 years and how to optimize your content so AI bots recommend your brand.