In this fifth episode of Building MarsBased, Àlex Rodriguez Bacardit reflects on nearly 12 years of operating as a remote-first company since 2014. Inspired by the 37signals philosophy, MarsBased was designed as a "hard remote" entity to optimize for productivity over mere presence, a model that forced the founders to defend their professional authority without a physical office during the early years.

To maintain human connection in a distributed team, the company established rituals like Martian Days, quarterly in-person meetings, and Martian Tapas, where team members showcase new skills or tools. A key principle in avoiding "second-class citizens" is ensuring that no major company decisions are made during informal hangouts in Barcelona, keeping the playing field level for everyone regardless of their location.

The MarsBased hiring strategy specifically filters for seniors, former entrepreneurs, or freelancers who are exceptional written communicators, as remote environments can feel isolating or "hostile" for those who lack experience in self-management. This professional maturity is supported by a streamlined tech stack, evolving from Basecamp to Linear, and a culture of 100% trust from day one, rather than a system of surveillance.

While remoteness brings challenges like the "loneliness slump" around month 12, the company remains 95% faithful to its original 2014 vision. By treating employees like adults and prioritizing quality over quantity, MarsBased continues to thrive as an independent, bootstrapped lifestyle business.