Life on Mars
marsbased
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New series: How to build an agency | Life on Mars
The CEO who made herself “irrelevant” (and scaled to millions ARR): Laura Urquizu
Halfway through 2025: How MarsBased is evolving, growing, and staying true to its values
10 years without shortcuts or investors: the MarsBased keynote reveal
Episode 102
We finally bring an expert on company culture / Aaron Schmookler
What really happens to company culture when your team grows from 10 to 30+ people?
In this episode, Àlex Rodríguez Bacardit, CEO at MarsBased, sits down with Aaron Schmookler, co-founder of The Yes Works, to share real stories and lessons on keeping culture strong while scaling, leading teams with impact, and selling services without the hard sell.
From remote-first challenges to simple leadership habits that stick, this conversation is packed with practical insights you can start using right away.